CKE Press Release
May 10, 2017
CARL’S JR. AND HARDEE’S SPICE UP THEIR VALUE MENUS WITH THE JALAPE?O DOUBLE CHEESEBURGERPioneering fast food chains turn up the heat on value-menu competition with new burger featuring Jalape?os and Santa Fe Sauce
FRANKLIN, Tenn.--(BUSINESS WIRE)--Carl’s Jr.? and Hardee’s?, the sister quick service restaurant (QSR) chains known for pioneering incredible quality, iconic American burgers at affordable prices, today announce their latest—and spiciest—value innovation yet: the Jalape?o Double Cheeseburger, now available at participating restaurants nationwide for only $2.49.
Built on two of the brands’ world-famous charbroiled beef patties, the Carl’s Jr. Jalape?o Double Cheeseburger features five jalape?o coins, two slices of Pepper Jack cheese, a swirl of Santa Fe Sauce, lettuce and tomato on a soft, classic-style bun; the Hardee’s burger packs all the same spicy punch.
“In most quick-service restaurant chains’ value burgers, there is no flavor, but our Jalape?o Double Cheeseburger packs a flavorful punch with its spicy combination of Jalape?os and Santa Fe Sauce,” said Jason Marker, chief executive officer for Carl’s Jr. and Hardee’s. “I dare anyone to try this burger and not say ‘wow’ – it tastes incredible and is an amazing value at just $2.49.”
Over the past several months, the chains have made a concerted effort to expand their footprint in the value menu space, recently launching products such as the acclaimed $4 Real Deal, the Carl’s Jr. California Classic Double Cheeseburger and the Hardee’s Classic Double Cheeseburger; the Jalape?o Double Cheeseburger is the latest such offering.
The Jalape?o Double Cheeseburger is available at both Carl’s Jr. and Hardee’s as an entrée for $2.49, and as a combo meal with fries and a drink for $4.99; prices may vary by location.
Follow Carl’s Jr. and Hardee’s on Facebook(www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Download the Super Star? Rewards app from the iTunes Store and Google Play and check in to redeem Carl’s Jr. and Hardee’s products on the spot, save points for a high-value reward, check out the full menu, and use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, Tenn. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito? and Red Burrito? concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 40 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers?, Made from Scratch? Biscuits and Hand-Breaded Chicken Tenders?, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 21 percent of the system. For more information about CKE, please visit www.birdhelpers.com or its brand sites at www.carlsjr.com and www.hardees.com.Contact:
On behalf of CKE Restaurants
Coast Public Relations
Kate Franklin, 818-606-9784